Modern advertising techniques add personality to companies and their products. Nowadays people are bored with the old advertising techniques like billboards, signs, etc. These methods are so outdated that many people ignore their message. With technology permeating every field, advertising is taken to new levels using more modern advertising mediums like television, mobile phones and the internet. It is easy to get your message to the greatest number of the right people in a affordable way. Big companies no longer need to expend their advertising effort focusing on big cities. With the wide-spread adoption of technology like internet and cell phone service in even the most remote locations the multi-national companies are finding it much easier to deliver their message everywhere.Website promotion has become common place since webmasters discovered the drastic increase in revenue when they took advantage of certain tricks and techniques that made their websites more popular. Now website promotion comes in many forms, thanks in large part to these special techniques, tricks, and tools. As the advertising industry integrates the newest forms of advertising using modern technology, the methods and techniques of identifying target markets become increasingly effective. Some of these well-known and effective techniques are discussed below.One popular advertising method is the method of advertising through classified sites. This method is very popular now because of its low cost and it’s ability to bring the right kind of traffic to the website. Most of the classified advertising sites allow advertising on their site for free. Only those who are interested in your services will click your ads, which will bring you only the targeted visitors. Another popular method is listing your website or service in web directories. Boring ads will not bring any traffic to your website; ads need to grab the viewer’s attention and make them want to know more about your product/service. Ads that are attractive, creative and enticing will bring in much more traffic than boring ones. Other classified ads are placed using banners, animation pictures, video ads etc.Another popular advertising technique is writing articles about the product you are promoting and submitting them to the online article directories. These articles should be posted in forums covering products or services similar to the products and services you are promoting. The articles should be well written and informative. Most article submission websites and forums will not allow articles that are clearly written with the intention of selling a particular product or service. Rather the article should be informative and value added. The link to the website being advertised needs to be placed in the author’s bio box. That is where the specific advertising takes place. By establishing the author as an authority on a particular subject matter, people will click on the related link to find out more of what the author has to offer.Some people prefer to advertise using email marketing strategies to market their products. Some unscrupulous people spam their message to every inbox they can get their hands on. Others practice restraint and only advertise to groups of people that have signed up to receive these advertisements. There are a large number of people that have discovered the benefits of using a double opt-in target email marketing method and use that as their sole method of product promotion.These are just a few of the methods used to advertise products and services. Every day new techniques are being discovered. Websites that keep track of the newest techniques will get ahead of the competition when advertising their products and services. Websites that use techniques that make their product or service appear second rate will not last long in the rapidly changing advertising industry.