Biblical Wealth Strategies With Real Estate

I’ve heard the statement many times. “You know, I’ve been wanting to get into real estate, but…”How do you finish that sentence?”I don’t know how or where to get the money.”
“It’s too risky.”
“Is it biblical?”
“It would take too much time.”
“What if it doesn’t work?”
“It seems like real estate investors take advantage of people.”
“What about a real estate bubble or a market downturn?”
“I’ll start when I get in a better financial situation.”
“I don’t want to deal with clogged up toilets in the middle of the night.”These thoughts and many others can prevent us from achieving God’s best for our lives and realizing our full potential.Whether your desire is to quit your job and get into real estate full-time, or you just want to add some appreciating assets to help in your retirement, or restart in real estate because you did it the wrong way, I believe everyone should have some form of real estate in their portfolio!We know that real estate investing is one of the best avenues to create wealth. God created real estate, and it’s valuable because He is not making any more of it!And it is interesting to note that if you study the lives of some of the wealthiest people in the country, past and present, you will find that even though there is a diversity of investments and businesses, one common thread in almost every one of them is real estate.I mentioned in the first session, about how many of us have thought at one time or another, “Man, why didn’t I buy that piece of real estate back when?” What makes us think that things will be different ten years from now if we don’t act and start buying real estate now? I believe ten years from now, we’ll be wishing we had bought more real estate when “prices were so cheap.”Most of the time, we don’t take action because we don’t know how or where to get the money. Maybe you believe that real estate investors take advantage of people. Maybe you’re afraid of a real estate bubble or a market downturn. All of these reasons boil down to one thing: FEAR!Perhaps you have heard the “horror” stories of people who tried real estate investing, and they had a bad experience with “problem tenants” or “maintenance headaches.” They don’t hesitate to tell you all the reasons why real estate doesn’t work. These are the people who usually just dived headlong into the world of real estate investing without educating themselves. Some of these well-meaning people will consider themselves experts since they have bought a house or two, but chances are they did not buy it right, they did not finance it right, they did not market it right, they did not manage it right, and now they are blaming everything but their own lack of education. I’ve made some mistakes in my real estate businesses, but I’ve learned from them and I move on!Most people simply buy real estate rather than first investing in learning about real estate. With the real estate materials provided to you through EPIC Wealth Strategies, you can be on your way to learning the correct way to invest in real estate – with excellence, honesty, and integrity.The Scriptures are full of references to God’s commands of possessing land. In Deuteronomy 1:8, God says, “See, I have set the land before you; go in and possess the land.” Similar verses are Deuteronomy 3:18 and 4:22. Psalms 37:22 says, “Those the Lord blesses will inherit the land.” Psalms 37:29 says, “The righteous shall inherit the land.” Psalms 135:12 says, “And He gave their land for a heritage.” I Chronicles 28:8 says, “Be careful to follow all the commands of the Lord your God that you may possess this good land and pass it on as an inheritance to your descendents forever.”In fact, “land” is mentioned in the Scriptures over 1,700 times, so apparently God places quite an importance on it. In today’s terms, you can substitute the words “real estate” in the place of “land” (sorry, the word “real estate” wasn’t translated from the original Greek and Hebrew). God created real estate, and He created it as a good investment. We’ve seen the world latch on to the idea of real estate investing, especially in recent years. But as Christians, we can’t back down from something God said is good just because the world has latched onto it. As with the story of the talents in Luke 19, God expects us to make a good return on His investments, and you can do that in real estate.This entire series is based on Multiple Streams of Income, with real estate being one of the three main asset classes you should invest in. But even within real estate itself, there are ways to diversify your property portfolio through various property types, locations, and buying/selling strategies. Later, we’ll look at the many ways you can diversify your real estate, even through various commercial property types, but before we do, let’s look at some of the reasons why real estate is one of the best investments you can make…

How to Develop an Advertising Strategy For Small Business Owners!

Big companies often outsource their advertising campaigns to different advertising agencies. Some companies, especially those who spend a lot of money on direct advertisement, often setup their own in-house advertising agency. What about a small business owner? Do you really find that the big advertising agencies are really interested to sign them as accounts or clients especially for financial reasons! To add to this, normally small business owners are not regular advertisers to attract good advertising agencies.As small business owners do not have enough advertising budget, they hardly can afford some good advertising agencies. They often write down their own advertising copies (often follow some common format) and go for print advertising for the ease of publishing.Do these advertisement campaigns really serve any purpose? Or do these advertising campaigns really offer enough return on investment?When budget is a constraint, you cannot hire great professionals. And as far as creativity is concerned, I believe, communicating the message the right way is more important than decorating the message. After all, in both the situations, the main purpose is communicating properly with the target audience. And if you can do it without a graphic designer or a copywriter and publish it properly via the right channel, the money is worth saving.Here are some tips that you can follow to create a great advertisement without paying anything to the agencies.1. What and why? You must find out what you want to advertise and why. For example, new products launch. Now find out why you want to advertise that product. There may be different reasons to promote a product apart from sales. For example, you may advertise the product only to remind the target audience that you are present in the market. In this situation the product is nothing but an opportunity and the actual focus is on your brand and the target market. The success of the campaign mainly depends on how well you can identify the need and how well you can exploit it.2. What do your existing customers think? Undoubtedly your existing customers are the best critics of your business. Talk to them and find out what the customers like and do not like about your business (and you know where to focus in your advertisement). If you have a direct sales team or someone who directly interacts with the customers or target market, talk to them. They know more about the market demand than the managers. Do not use them as a sales arm alone. If you can use them properly, they can contribute a lot to your development.3. If you cannot hire a graphic designer or art director, just rely on your copy or message you want to communicate. Write your copy and utter it loudly – take the copy that sounds best in your ears and properly conveys the message.4. Find out the best and most cost effective way to communicate with your target market. Do some surveys on your existing customers to find out which newspaper or magazines they read; which radio channel they listen; which social network they use etc. You can talk to those channels and get the best advertising rates. Select the medium depending on maximum penetration for the minimum cost.Before you publish the advertisement – think twice – is it right time to publish the advertisement? And think twice about your final advertising strategy.